The gateway to Christchurch, and to all that Christchurch is gateway to.
A suite of communication tools were developed to engage Christchurch and its community on the potential of the project.
Accessible from many vantage points, Memorial Bridge’s concept required visualisation. An animation portraying the journey from concept to reality won over judges. A 360-degree, rotating perspective showed its transport solutions - from multiple perspectives. A set of stills captured the project’s complex community and environmental goals. Our visualisations helped to convert the concept into a built reality.
Memorial Bridge is a transport solution with a powerful sense of place. Its two fluid, 27-metre arcs speak to the dynamism, excitement and speed of travel. Mirroring the curves of the Canterbury Plains and its unique braided rivers, it creates a strong sense of belonging and pride. It enhances the experience of vehicles, planes and people travelling across, or to, the region.