HB Central - 228 Queen Street

HB Central Web 11
HB Central Web 11

HB Central is an authentic community offering that blends rich history and character with the latest in modern workplace amenity, retail and hospitality.

HB Central is an authentic community offering that blends rich history and character with the latest in modern workplace amenity, retail and hospitality.

The HB Central redevelopment gives a new lease of life to an important part of Auckland’s CBD building history.

Ambitiously stitching together two of Auckland’s oldest buildings, it offers 900 sqm of prime retail fronting Queen Street, and 2,000 sqm of offices and cafe fronting Lorne Street.

Established in 1880 and 1914, the original buildings of HB Central were once home to the early Bendix Hallenstein’s fashion label Hallenstein Brothers. Makers of high-end gentlemen’s clothing, the brand’s focus on quality fabrics and detailed craftsmanship is respectfully reflected throughout the space and identity of the building.

Warren and Mahoney was commissioned to evolve the way the building functions to provide a modern mixed-use CBD offer; restoring the fabric, introducing new circulation spaces and incorporating seismic strengthening while also undertaking the design of new workspaces. We have further led the brand identity for HB Central, encompassing signage and wayfinding, visualisation and marketing collateral for the ongoing public launch campaign. This holistic overview of the project ensured a cohesive response to the demand for boutique environments that are ingrained in a strong sense of place and identity.

The next evolution of this building sees a return to its roots, exposing the unique character of its heritage fabric to create an authentic platform for modern businesses to join a like-minded community of innovators.

Connected by the stair suspended within the central lightwell, each level includes meeting rooms, curated workspaces, collaborative/social spaces and a kitchenette. A rooftop terrace provides inhabitants with the ultimate spot to seek respite during the working day.

Targeting a 5-star green star rating, the preservation of the original character of the building keeps many of the original construction features and finishes with fewer new materials. The structure is strengthened and renewed to adapt the building for modern-day retail and commercial uses in the heart of the historic downtown area.

HB Central Web 8
HB Central Web 3
HB Central Web 1
HB Central Web 2
HB Central Web